SoFi

Tracking ID
Account 1: shoe store
> Property 1: website
> Proptery 2: blog
> Property 3: Mobile App
-> it is possible 2 website in same property

View
> use configuration setting to see different VIEW, ex. region
> suggest 3 view
-unfiltered view: backup data, NEVER DELETE
-master: transform data to useful info of business needs
-test view: try new setting
> once data is processed, it can't be reprocessed.
> new views start reporting data from the date of creation.
> deleted view could be restored within 35 days https://support.google.com/analytics/answer/615477...

* example of view:
Mobile app data:
1/ master view
2/ test view
3/ unfiltered view
4/ tablet only
5/ smartphone only
Website data
1/ master view
2/ test view
3/ unfiltered view