SoFi

https://analyticsacademy.withgoogle.com/course01/u...
https://support.google.com/analytics/answer/608118...

*4 components of Google Analytics
1/ data collection
2/ configuration/filter
3/ data processing
4/ reporting

*user interaction data collection: from webstie, mobile, etc
1/ paste Google Analytics uses JavaScript <code> to your website, then collect from: then to Google hit interaction
-your website
-browser
-refering source webstie
> mobile is colleacted by different ways of webstie
-Activities are tracked ISO pageviews

*Collection & Configuration > Processing > reporting