SoFi

https://analyticsacademy.withgoogle.com/course01/u...
https://support.google.com/analytics/answer/608120...

* type of data in digital analytic tool:
1/ dimensions: character/rection/session of your user
2/ metrics: quantity measure of user session/action

* Dimension:
User: geography
session: traffic source
interaction: page title

* metrics: help to understand your user
> audience: visitor or user
-new
-returning
> behavior: pages or visit
 - session
 -> text-based website: shorter
 -> video-based website: longer
 - Visit duration on page
> conversion: conversion rate

* Bounce rate: percentage of sessions with only 1 user interaction, without viewing other your webapge
- good to measure your marketing landing campaign effectiveness
- visit duration/time on page = 0

* why high bounce rate?
-set wrong expectation
-poor user experience on landing page > where to click? but blog is ok with high bounce rate.
-for AJAX and flash site, dont load new page frequently > add event tracking