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*social selling
- buyer see your profile as a mirror, they look if they like you
- scan your buyer's profile for keyword in summart and core skill
- treat your linkedin profile like newspaper
- buyer only look 4 elements in your profile
>photo> your name> current and past position>mutual connection
- linkedin profile change:
> professional photo
> value bring to buyer headline, not job title >> because keyword will SEO your rank in Linkedin and Google
> search-optimized summary: value statement, company you helped, your contact, keyword from your buyer profile, 1 minute video > thousand text
> search-optimized skill
> recommedation
> personalized URL: https://ca.linkedin.com/in/jamestshanks
*establish social selling routine
- find contect to share
- share content and to group
- connect people who view your profile, share your post
- build rubost network
> higher probability of content view/sharing
> free msg
> increase more exposure to more networks
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