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https://analyticsacademy.withgoogle.com/course03/assessment?name=Unit_1_Assessment

You should always use the same dashboard to monitor your site's performance, regardless of your business objectives and job role.
>False

Google Analytics allows you to copy and customize built-in segments or create your own customized segments for analysis.
>True

Sequence segments allow you to:
>analyze a subset of sessions with a specific sequence of pageviews
>analyze a subset of sessions with a specific sequence of pageviews and event interactions
>analyze a subset of users with a specific sequence of pageviews and event interactions
>analyze a subset of users with a specific sequence of traffic sources that bring them to your site across multiple sessions

Given the data in the following report, which audience segment appears to be the most engaged based on bounce rate, time on site and pages per session?
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>the Search Traffic segment

The Great Outdoors' Marketing Director would like to create a segment that includes all users who have seen the summer promotion landing page during any session. Which of the following settings in the segment set-up would he have to change to create the correct segment?
(picture)
>change the filter setting from "Sessions" to "Users"

https://analyticsacademy.withgoogle.com/course03/assessment?name=Unit_2_Assessment

Which of the following actions would you consider if you discovered one of your site's paid traffic sources had a low ecommerce conversion rate?
>Investigate whether the traffic source contributes towards other site goals besides ecommerce conversions.
>Investigate whether the source has value in assisting conversions by using the Multi-Channel Funnels reports.

Given the data in the following report, which two channels would benefit the most from coordinated marketing messaging because of their audience overlap?
(Picture)
>Paid Search & Display

Given the data in the following report, which channel is the best at assisting ecommerce conversions relative to the number of last or direct click conversions it drove?
(Picture)
>Organic Search (close to 1)

Given the data in the following report, which channel seems to be missing out on the most conversion credit when using the Last Click Interaction model versus the First Interaction or Linear conversion models?
(Picture)
>Social Network

Given the data in the following report, how would you adjust your advertising targeting to try reaching users who are more likely to convert?
(Picture)
>Use demographic targeting to reach male users
>Adjust demographic targeting bids higher for the 25-34 age range
>Use remarketing to customize ad messaging for new users versus returning users

https://analyticsacademy.withgoogle.com/course03/assessment?name=Unit_3_Assessment

In order to use the Enhanced Ecommerce reports, like the Product List Performance report and the Shopping Behavior Analysis report, you need to:
>have your developer implement Universal Analytics (analytics.js) on your site
>have your developer use the ec.js plugin to tag your site
>turn on Enhanced Ecommerce for your report views

The Product List Performance report provides a list of products that you should stop selling on your site.
>False

Given the data in the following Product List Performance report, which product list and list position is the most efficient at driving product views for The Great Outdoors?
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>Position 1 on the Similar Products list (Product list CTR is highest)

Given the data in the following Product Performance report which product would you check first for issues with the product details page?
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>Organic Basic T-Shirt (Cart-to-details rate is lowest)

Given the data in the following Checkout Behavior Analysis report, which step in the checkout process would be the best candidate for optimization based on its drop-off rate?
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>Review (% is highest)

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