1.2 - The platform components
What are the four main parts of the Google Analytics platform?
>Collection, Configuration, Processing, and Reporting

During data Processing, Google Analytics:
>transforms the raw data from Collection using the Configuration settings

Once your Google Analytics data has been processed, it can not be changed.

1.3 - The data model
What is the hierarchy of the Google Analytics data model?
> Users > Sessions > Interactions

Google Analytics is able to measure if a user is a first time visitor or repeat visitor.
> True

Which of the following are "hit" types tracked by Google Analytics? (select all that apply)
> Events, Transactions, Pageviews
>>wrong: Reservations

2.1 - Data collection overview
The tracking code in Google Analytics: (select all that apply)
>connects data to your specific Google Analytics account
>sends data back to your Google Analytics account for reporting
>identifies new and returning users
>>wrong: tracks changes in your AdWords account

The same type of Google Analytics tracking code should be used for both a website and a mobile app.

2.2 - Website data collection
You should include Google Analytics tracking code on every page of a website you want to track.

Where does the Google Analytics tracking code belong?
>Before the closing </head> tag in your HTML

In order to distinguish between users on web pages, Google Analytics:
>creates anonymous unique identifiers using first-party cookies

2.3 - Mobile app data collection
For mobile applications, Google Analytics will use the same Javascript tracking code as websites.
> False

Google Analytics stores mobile app usage data locally on the device and sends it to the Analytics account later using a batch process called:
> dispatching

If an app gets uninstalled and then reinstalled, Google Analytics will have to create a new unique identifier on the device instead of matching the session as coming from a returning user.
> True
2.4 - Measurement Protocol data collection
The measurement protocol can collect and send user activity data to Google Analytics from any web-connected device, such as a ticket kiosk.
> True

Similar to the JavaScript and mobile SDKs, you’ll need to include a tracking ID with each hit collected by the Measurement Protocol.
> True

3.1 - Processing & configuration overview
When Google Analytics processes data, one of the main tasks it completes is organizing hits into:
>users and sessions

Third-party data may be joined with the Google Analytics data collected via the tracking code.

During aggregation, Google Analytics:
>organizes the collected data within database tables

3.2 - Processing hits into sessions and users
How is Google Analytics able to determine if a group of website interactions are all from the same user device?
>By setting a unique ID for the device that is attached to each hit

Rather than using the random numbers that the tracking code creates, you can override the unique ID with your own number.

A session in Google Analytics consists of:
>Interactions or hits from a specific user over a defined period of time

By default, an Analytics session ends when inactive for:
>30 minutes

3.3 - Importing data into Google Analytics
How can you add data to Google Analytics from other sources? (select the 3 correct answers)
>Link your AdWords account to Google Analytics to import advertising data
>Use Cost Data Upload to import click and cost data from non-AdWords campaigns
>Import a .csv file into Google Analytics to attach new dimensions to existing dimensions

To add external data to Google Analytics using the Data Import feature, you must have:
>a key that links the imported data with Google Analytics  

What are the two methods of importing external data into Google Analytics using Dimension Widening?
>Using the API
>Uploading a spreadsheet or CSV file

3.4 - Transforming & aggregating data
Which of the following are configurations that permanently modify your data during the processing stage? (select the 4 correct answers)
>Channel Groups
>Content Groups

Filters can modify the data in your Google Analytics reports by: (select the 3 correct answers)
>including data
>excluding data
>changing how data looks in reports

Google Analytics Goals let you specify:
>which interactions should be used to calculate conversions

Which types of groups can you create in Google Analytics? (select the 2 correct answers)
>Channel Groups
>Content Groups

4.1 - Reporting overview
You can retrieve Google Analytics reporting data through the following methods: (select all that apply)
>the reporting interface
>an API

The process Google Analytics uses to retrieve data from large, complex data sets faster is called:

4.2 - Building reports with dimensions & metrics
The following are examples of dimensions:
>Traffic source
>Page name
>>wrong: Unique visitors

The following are examples of metrics
>Unique visitors
>Average visit duration

Every metric may be combined with every dimension in Google Analytics

You want to create a report comparing the performance of pages on your site and decide to use the following dimensions and metrics: Page Title, Avg. Visit Duration, Goal 1 Conversion Rate. Which of the following statements is true about this report?
>>Google Analytics will allow you to create this report, but the report does not make sense since you chose to combine session-level metrics with the hit-level dimension Page Title.

4.3 - The reporting APIs
The reporting APIs can be used to: (select the 3 correct answers)
>automate complex reporting tasks
>retrieve Google Analytics data for use in your own applications
>build your own dashboard with Google Analytics data

Each query sent to the Reporting API must specify: (select the 3 correct answers)
>the start and end dates
>which metrics to display
>the ID of the account view that the data should be retrieved from

4.4 - Report sampling
If the data for a report you request is stored in a standard aggregate table, it will never be sampled in Google Analytics.

If you decrease the sample size for a report, more sessions will be used to calculate the report and it will take longer to generate.

You can adjust the sample size by: (select the 2 correct answers)
>adjusting a control in the reporting interface
>specifying the sample size when querying the API 


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