SoFi

https://support.google.com/analytics/answer/608335...

1/ Custom Reports
> Customization tab
> left: custom report
> if no report: only see Overview
> Create Custom Report
> Title: ex. Sat Conversion Report
> Type:
  - explorer: shows a hierarchy of data table linked by clickable rows, over time graph at top.
  - flat table: single table with all of data
  - Map Overlay: similar to Explorer type. but use Map instead of time graph
> at least 1 dimension, 1 metric
> add metric:
  > Name: conversion
  > Hit, Conversion
> Dimension Drilldowns:
  > 1: for Explorer and Map Overlay
  > up to 2: side-by-side
  > select: day of week
  > sub dimension: hour
> notice: some metrics and dimensions can't be paired in custom report
> Filter: include: day of week, exact: sat  >> not a must
> Save
> click: Sat > Hour breakdown
> overview: action, share, copy
> copy url: only share the setting for the custom report, dont share any data
  > allow anyone with Analytics account to import setting
>> Custom Reports will not only display data for the date range selected at the time the report is created.

2/ custom dashboards
overview summaries of properties, different report as widget, quickly check correlation between different report
> add Widget
> customise dashboard: change display
> add metric
> add filter
> standard=history V.S. real Widget
>> The date range set for a Dashboard doesn't apply to Real-Time widgets since they only show data for current active users, not historical data.
> share: if only link, it only have setting, no data

3/ 5 Step measurement Planning process
> document business objective
> indentify strategies and tactics
> KPI
> segment
> target

• Google Analytics Solutions Gallery