SoFi

https://analyticsacademy.withgoogle.com/course01/u...
https://support.google.com/analytics/answer/608333...

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how to collect and report from traffic source
how to track your marketing campaign

*5 step of measurement planning
1/ document business objective
2/ identify strategy and tactics
3/ choose KPI
4/ choose segment > company campign > make marketing investment decision for conversion and revenue
5/ choose target

*dimension for segment:
1/ source: name of website, that refer user to your website, ex. Google
2/ medium: how use get to your site.
           > click by unpaid search result-> Organic
           > go to your website from another website -> referral
           > go to your website directly -> none
           > social website, email, banner display -> use LINK TAGGINg=Campaign tag: Add extra info to the link, that users click to get to your site. ex. monthly newsletter

*5 Campaign Tags: at least first 3 will use, when tagging link
Campaign Parameters > Example
1/ Source > JulyNews
2/ Medium > Email
3/ Campaign > Summer sales
4/ Term: for paid search campaigns
5/ Content: differentiate versions of ad > newsletter1, newsletter2
>> without tagging link > it lead to incorrect data in report

*Tool: URL builder > construct campaign tags
https://support.google.com/analytics/answer/103386...

*When tagging campaigns, use consistent:
1/ spelling
2/ capitalization
3/ values for medium, ex. cpc=cost-per-click, social=social media activity, display=display ad
> only 1 URL at a time > u won't use it to construct every URL for every campaign >> so use EXCEL to generate more easier

*tracking traffic from Google AdWords:
Google AdWords and Google Analytics are connected, so no need add campaign tag to AdWords links.
> AdWords imports tag automatically:
1/ campaign
2/ medium
3/ source
4/ ad content
5/ keyword
6/ keyword match type: add
7/ ad placement domain: add

*channel: allow to oraganize rule-based group of traffic
ex. summer promotion: groups the coordinated activities together for report analysis.

*basic predefined channel grouping:
1/ direct
2/ generic organic search
3/ email
4/ social
5/ display

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All Traffic Report: view data by source and medium
Campaign report: view data for each campaign used in tags, and AdWords. > Ad Content>>Content tag
Paid Search Keywords Report: keywords that tagged