SoFi

https://analyticsacademy.withgoogle.com/course04/assessment?name=Assessment_2

Which type of ad appears on Google search engine result pages based on users’ search terms?
>Search ads

Which type of ad appears as a banner on websites, videos, or within other apps?
>Display ads

What is the term for targeting ads to users who have previously visited your website or app?
>Remarketing

To view AdWords data in your Google Analytics reports you must first:
>Link your AdWords and Google Analytics accounts
>Enable auto-tagging

Select one reason that apps marketplace data might appear as “not set” in Google Analytics:
>The app marketplace doesn’t support the App Installer ID

Which report shows the traffic sources that brought users to your app marketplace, how long they stayed, and how much money they spent?
>Sources report

Which report shows how users moved through the acquisition process including marketplace views, installs, and drop-offs?
>Google Play Referral Flow report

What is the term for separating distinct groups of users in Google Analytics to compare their similarities and differences?
>Segmentation

Which report shows an overview of users who launched your app for the first time?
>New Users report

Audience report data can help you:
>Understand common characteristics of your audience
>Design better demographic targeting for your advertising campaigns
>Improve your users’ app experience based on language or geography