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今天終於完成,真開心了! :)

Blueprint eLearning Program - All Content Learning Path
https://www.facebook.com/blueprint

以下整理一些熱門的數位行銷用語 Digital Marketing Terminology

%OT
=percentage on-target

AAID
=Google廣告ID

A/B testing
=split testing

ACV
=All-commodity volume

Acxiom
=Third-party data for Facebook

AOV
=average order value

API
=Application programming interface
=應用程式設計介面

Bounce Rate
=跳出率
=瀏覽一個網頁就離開網站的訪客百分比

BT     
=Behavior Tageting
=行為定向

CRM
=Customer relationship management

CPG
=Consumer packaged goods

CPA
=Cost Per Action=oCPM bid
=每行動成本

eCPA
=effective Cost Per Action
=有效的每行動成本

CPC
=cost per click
=每點擊成本
=cost/clicks
=廣告的支出金額/廣告收到的所有點擊次數。

CPE
=cost per engagement

CPI
=Click per impression
=每印象成本
=click/impression

CPI
=Cost per Install
=每安裝成本

CPL
=Cost per lead
=online lead generation
=引導數

CPM=CPT
=Cost Per Mille=Cost Per 1000 Impressions=Cost per thousand
=每千次廣告曝光成本=每千人印象成本
=(Total cost of ad/total estimated audience)*1000
=廣告1000次曝光次數的平均成本。

eCPM
=effective Cost Per Mille
=有效的每千人印象成本

oCPM
=Optimized Cost Per-Impression

CPP
=Cost Per Purchase
=每購買成本

CPR
=Cost Per Response
=每回應成本

CPS     
=Cost per Sale     
=每銷售行為成本

CPV
=cost per view

CTR
=Click-Through Rate
=點擊率=點閱率
=click/impression
=廣告被點擊次數/廣告被顯示次數

eCTR
=Expected Click-Through Rate
=期望點閱率

uCTR
=Unique click-through rate
=不重複點閱率
點擊您廣告的用戶人數/觸及的用戶人數

CQI
=Conversion Quality Index
=轉換率品質指標
=對流量來源*所帶來之轉換率 / 對流量來源*所帶來造訪占全部造訪次數之百分比

CVR
=Conversion Rate
=廣告轉換率
=conversions/clicks
=achievements/visitors
=轉換次數/廣告點擊次數

eCVR
=expected click-to-onversion rate
=eCTR*conversion rate
=期望點閱率*轉換率

DAU
=Daily Active Users
=Daily Average Users

DSP
=Demand-side platform
=需求方平台

DLX
=Datalogix
=Third-party data for Facebook

DMO
=Digital Marketing Optimization
=數位行銷優化

DR
=Direct Response
=直接反映廣告

Epsilon
=Third-party data for Facebook

Exit Rate
=離開率
=訪客在網站上所有的瀏覽過程中,在某一頁結束瀏覽、離開網站的比例

FBX
=Facebook Exchange

FMPs
=Facebook Marketing Partners

HHI
=household income

IDFA
=Apple's Advertising Identifier
=iOS裝置的廣告識別碼

KPI
=Key Performance Indicator
=關鍵續效指標

LAT
=Limit Ad Tracking
=限制廣告追蹤

LTV
=lifetime value

LPO
=Landing Page Optimization
=到達頁優化

MAU
=Monthly Active Users
=Monthly average users

MMM
=marketing mix modeling

Nielsen OCR
=Online Campaign Ratings
=similar Gross Ratings Points (GRPs)

Nielsen BrandEffect
=尼爾森品牌效應

OMO
=Online Marketing Optimization
=線上行銷優化

ORM
=Online Reputation Management
=線上品牌及口碑管理

PPC
=Pay per click
=每點擊付費廣告
=Ads cost/Ads clicked

ROI
=Return on investment
=投資報酬率
=gain from investment–cost of investment)/cost of investment
=profit/cost

SDK
=software development kit

SEM
=Search engine marketing
=搜尋引擎行銷

SEO
=Search engine optimization
=搜尋引擎最佳化=搜尋引擎優化

SERPs
=Search Engine Result Pages
=搜尋引擎結果頁

SERPO
=Search Engine Result Page Optimization
=搜尋結果頁優化

SMO
=Social Marketing Optimization
=社群行銷優化

SSL
=Secure Sockets Layer

TRR
=Total Recordable Rate
=總可記錄率
=(viewthrough+click)/impression

PFI
=Pay For Inclusion
=付費收錄廣告

PV
=Page View
=頁面瀏覽數

ROAS
=Return on Ad Spending
=廣告投資報酬率
=衡量廣告活動對轉換率的影響
=營收/廣告成本

RTB
=Real-time bidding
=即時競價

VTR=VCR
=view-through rate
=Video Completion Rate
=顯示到達率
=viewthrough/impression

UDID
=裝置專屬識別碼

UEO
=User Experience Optimization
=使用者經驗優化

UV
=Unique Visitor
=不重複訪客

XCR
=Nielsen Cross-channel Ratings




 

 

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