From http://www.lynda.com/LinkedIn-tutorials/LinkedIn-Business/165252-2.html

*know your audience:
> write in Summary, the language they understand:
- IT, if client don't understand acronym > easy to understand you
- legal, finance > conservative
- artist > casual, person familiarity
> search member in group: search them before write them
> https://www.linkedin.com/edu/alumni
> you recently visited profile >> similar people
> https://www.linkedin.com/connected/manage_sources

*boolean string
cheif+executive+officer OR "cheif executive officer"
OR CEO OR founder OR owner OR partner OR co-owner
AND art
AND (art OR movie)
NOT jobseeker NOT consultant

*leverage group
- SWAM = Side-Wide Auto Moderation > when your post is too much promotional, will be deactivated your Linkedin activity

* build your company page:
- company type: privately owned, better than self-employed, self-owned
- showcase: create target audience
- publish: http://www.oktopost.com/tour/social-media-publishing , Hootsuite http://goo.gl/GiLa43 , https://bufferapp.com , http://www.hubspot.com/products/social-inbox
 
*build follower
- sponsored updates: less expensive https://business.linkedin.com/marketing-solutions/native-advertising#!
- Campaign Manager: more expensive https://www.linkedin.com/ad/accounts
- email signature
- Linkedin plugin https://developer.linkedin.com/plugins#
 
*recruiting
- add a job: expensive
- recruiter update
- post in group
- view other people's profile
- send message
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