https://analyticsacademy.withgoogle.com/course01/u...
https://support.google.com/analytics/answer/608332...

Conversions
Conversion rate: can see which market channel drive the most of your business

Goals are configured at the view level.

4 types of Goal: attract user action
1/ Destination goal: when user finish an activity
- sign up > thank you for signing up
- complete purchase > order confirmation
- App's destination goal: screenview goal
2/ Even Goal: use sth specific
- download pdf
- watch video
3/ pages per visit: use for engagement
- amount of the content people see > see more click
4/ time on site: use for engagement

Set a Goal Value
Type:
1/destination:
-begin with: /thankyou > /thankyou.html or /thankyou.php >> get more related result
-equals to: only =
-regular expression: more flexible
    /.*/thankyou\.html
>/page1/thankyou.html
 /page2/thankyou.html
 /page3/thankyou.html
2/duration:
3/page/screens per visit:
4/event:

Verify this Goal:
Google Analytics could give you expected conversion rate.

Goal Value: interpret as actual revenue, ex. advertising ROI(Return on investment), average per visit value. measure non-ecommerce website
ex. set 50 USD goal value
10% of leads closed * 500 USD avg. value per lead = 50 USD goal value

Funnel of Goal Value
-process of you expect user to complete prior to conversion
ex. sales checkout process: add to cart > shipping details > payment details
-there is no match type for the funnel steps.
- help to find when client enter and exit
- Goal Flow Report: identify where use have problem with an important step
- Multi-Channel Funnels reports: path the user to conversion

E-commerce reporting: track sales activity and performance.
-transactions
-revenue
-product sold
-visits before transaction

Set up Ecommerce Reporting:
1/ enable Ecommerce reporting/tracking in VIEW
2/ add Tracking code to transaction complete page
<head>
<analytics code>
<ecommerce code>
</head>

Goal Conversion   VS   Ecommerce Transactions
only be counted once during visit  VS  counted multiple
1 pdf * 5 download in 1 sesseion = 5 USD revenue   VS   5 transactions = 25 USD revenue
> only add Goal Value for non-ecommerce goals, otherwise revenue will be counted double. >> because Goal Value is cumulative.
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