SoFi

http://analytics.blogspot.cz/2013/07/re-imagining-...

Analyze audience behavior by attribute (geo, tech, engagement, revenue, new, returning, campaign, device)

User segmentation
> perform user level analysis

Cohort analysis
> consistency of analysis
> analyze the long-term benefit of specific groups of customers > customers who first visited within a specified timeframe

Sequence segment
> a series of on site behaviors, from Page A to Page B.
> define a sequence across multiple visits

Segment templates
> Demographics
> Technology
> Behavior
> Data of First Visit
> Traffic Sources
> E-commerce